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#44 - What is Information?

Writer: Pawel PietruszewskiPawel Pietruszewski

Updated: Jan 8

Numbers That Matter: Simple Lessons for a Resilient Life!" Every number tells a story, and in this series, I dive into how those stories can build resilience. By diving into simple stats, we’ll learn how to stay grounded, find purpose, and build resilience in the face of change.

 

Information as a Navigation Aid

Imagine trying to find your way through a dense forest without a map. Now think of how much time and energy you'd save with a clear path laid out before you. That difference in time is the essence of what makes information truly valuable.

The measure of information is the time difference between random search of the location and getting there using a map.

This insightful definition, shared by David Krakauer in an interview with Sam Harris, serves as an excellent metaphor for understanding the true purpose of information in our data-driven world.

Krakauer argues that the primary function of information is to reduce uncertainty. When information allows us to make fewer errors and achieve results faster with less effort, it has high value. Conversely, processed data that does not create a meaningful "positive time difference" in our specific context should not be considered true information.

The Essence of Valuable Information

I buy this definition 100% as it captures the essence of the data overload challenge. In today's world of data abundance, we often mistakenly label any processed data as "information." However, Krakauer's definition challenges us to be more discerning. Just because data has been organized, analyzed, or visualized does not necessarily mean it has added value or reduced uncertainty. The true test of information's worth is whether it has improved our ability to navigate a situation and make better decisions. We often encounter visualized data that looks sophisticated but fails to meaningfully reduce uncertainty. It’s easy to fall into the trap of mistaking visually appealing data presentations for actionable information.

Drawing parallels to navigation, Krakauer's metaphor highlights how the most valuable information acts like a map, guiding us efficiently towards our desired destination. The greater the time difference between randomly searching and leveraging the information, the higher the information's relevance and importance.

High level or detailed?

There is a beauty in simplifications such as SDG Index, which provides a holistic framework for measuring a country's progress towards global development objectives, or frameworks for evaluating the strategic value of information such as Balance Scorecard.

It's important to note, however, that valuable information does not have to be limited or condensed. Just as a detailed map can be immensely useful for navigating complex terrain, comprehensive, high-quality, detailed information can provide exceptional value by reducing uncertainty. The key is ensuring the information is organized, structured, and presented in a way that enables efficient decision-making and problem-solving.

For example, while a high-level dashboard might be sufficient for a CEO making strategic decisions, a data analyst might require detailed metrics to identify specific issues. Both levels of information can be valuable, depending on the context. This dual need is what makes implementing management information systems so complex and context-driven.

Bottom Line

Ultimately, the value of information lies in how well it reduces uncertainty and directs us toward our goals. By embracing Krakauer’s metaphor, we can better discern what truly guides us and avoid drowning in irrelevant data.

For Reflection

  • Consider a recent major decision you made. How would you evaluate the "time difference" created by the information you used?

  • In an era of big data and AI, how can we ensure that we're creating true "information" rather than just processing more data?

  • How might this concept of information as a navigation aid influence the design of user interfaces and data visualization tools?

  • Can you think of scenarios where less detailed information might actually be more valuable than comprehensive data? Or vice versa?

  • How does this perspective on information relate to the concept of information overload? What strategies could help us navigate this challenge?

  • In what ways might this definition of information be limited or fall short? Are there valuable forms of information that don't fit this navigation metaphor?

Resources

Harris, S. (2020). Making sense: Conversations on consciousness, morality and the future of humanity. Random House.

 

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